By: Bernadette Braman
“What makes us different?”
It’s a question every business owner thinks about as they consider how to attract customers and stand out from the competition.
When you sell a product that other companies also sell, there are only two ways to compete: price and/or service. In our business, generators, service is the key.
A focus on service guides everything we do. When my dad, Harry, started South Shore Generator in 1982, he asked his employees three questions. How do we take care of the customer? How do we look good doing it? How do we get paid? He always said if you do the first two right then the third should rarely be a problem. Fast forward and my dad’s retired and my brother Eric and I bought the business and operate on similar basic principles of providing honest family values and service you and trust and rely on... guaranteed! Read more...